Integrid Media organised a channel promotion at malls in Patna , Lucknow, Gorakhpur, Ranchi, Varanasi on 16th and 17th August, 2008 for the new Mahua channel

The highlights :

• Activity contained set-up with a logo backdrop and four plasma screens to display channel content
• A game kiosk for people to participate and catch flying Mahua letters inside a cabinet
• Other games like Know the Star, Dil se Bhojpuri, a quiz, etc. were played and participants won branded t-shirts, bags and wrist watches
• Banarasi paans were gifted as free giveaways
• Activity was driven by the city supervisor, emcee and promoter
• Bhojpuri Superstar Manoj Tiwari and Teleserial female actor Parul Yadav were the main attraction as special guests at Lucknow, Gorakhpur and Varanasi